Creativity

Tropicana: The Good Part of N.Y. Mornings P. 2

The fun part of sucky commutes.

Published on Nov 27, 2012

Editor's Pick

We don't always get to experience the great ideas we feature in real life, but Tropicana's OOH and print campaign, created out of DDB New York, has made us smile on a daily basis, for months during our morning commute. The crisp graphic ads are paired with observations about quotidian crappy luck--the one bright spot amidst all that being Tropicana, of course.

The campaign just entered its second round, and this time, DDB and Tropicana turned to consumers for fodder. On Facebook and Twitter they tried to find those who had the #WorstMorningEver, and turned people's real beefs into the latest series of ads. The effort dug up such misfortunes as leaving an interview with one's fly wide open, checking the weather--but for the other side of the country and paying for a cab ride to the airport that almost costs as much as the flight. Check outmore ads from both rounds to the right.

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About

Credits

Date
Nov 27, 2012
Agency:
DDB New York
Chief Creative Officer:
Matt Eastwood
Client:
Tropicana
Executive Creative Director:
Menno Kluin
Associate Creative Director:
Aron Fried
Associate Creative Director:
Carlos Wigle
Senior Copywriter:
John Downing
Copywriter:
Rodrigo DeCastro
Copywriter:
Shloimy Notik
Copywriter:
Johnny Galbraith
Senior Art Director:
Matthew Knapp
Art Director:
Joao Unzer
Art Director:
Manuel Aleman
Art Director:
Klane Harding
Head of Broadcast Production:
Ed Zazzera
Producer:
Jonathan Rakiec
Designer:
Juan Carlos Pagan
Designer:
Brian Gartside
Illustrator:
Rami Niemi
Print Producer:
Alyssa Dolman
Art Buying:
Carol Brandwein
Project Manager:
Julie Evcimen

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