Tropicana: Trafalgar Sunrise

An early dawn for London.

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Tropicana lit up London's Trafalgar Square this morning with an artificial sun with the power of 60,000 light bulbs. The 'sun', created by installation artists Greyworld, has a surface area of 200 square meters and weighs over 2,500 kilos. Its internal light source produces four million lumens of light, which Greyworld says would make it visible from space. You can watch it being constructed here.

Previous stunts by the brand, all part of its 'Brighter Mornings' campaign, have included this orange-powered billboard by DDB Paris.

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About

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Date
Jan 23, 2012
Client:
Tropicana
Installation:
Greyworld
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