Creativity

Stabilo's Browser Plug-In Highlights the Crucial Parts of Web Terms and Conditions

A Useful Tool to Protect Your Privacy

By Alexandra Jardine. Published on Jun 13, 2016

Editor's Pick

Here's a great idea that takes a physical stationery product -- Stabilo highlighter pens -- into the digital world, performing a useful task. Stabillo and agency Jung von Matt, Hamburg, have created a browser plug-in for internet terms and conditions -- which, as the case film here points out, are so long and tedious that hardly anyone reads them.

To help people understand when their privacy might be at stake, the True Colours plug-in highlights the critical sections in different colors: green for "noteworthy", yellow for "questionable", red for "critical. It also warns you automatically about sites that contain policies you might not agree to. It's available free from the website or Google Chrome Web store.

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About

Credits

Date
Jun 13, 2016
Agency:
Jung von Matt/Elbe GmbH
Client:
TrueColours by Stabilo
Creative Director:
Andreas Hilbig
Senior Art Director:
Alex Schmid
Art Director:
Saurabh Kakade
Copywriter:
Eniola Falase
Idea:
Saurabh Kakade
Idea:
Eniola Falase
Account Director:
Vesna Saalmann
Project Manager:
Dennis Wendt
PR Agency:
Dederichs Reinecke & Partner
Production:
NPIRE GmbH
Technical Concept:
Gilg Frick
Project Management:
Gilg Frick
Website:
Max Häßlein
Coresystem & Extension:
Dieter Pries
Director of Motion Graphics:
Jan-Hendrik Behne
Post Production:
INFECTED Postproduction
Producer:
Ulrike Kramer

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