The 'Poltergeist' House Gets a Trulia Listing

Spooky Suburban Home Has an Interesting Photo Gallery

Published on

Editor's Pick

Remember the suburban family house from "Poltergeist?" To celebrate the re-release of the movie, the spacious family home now has its own Trulia listing. While it features all the usual info, including crime and school ratings and a full house description, fans of the movie will be able to read between the lines and spot the references -- for example "Housing development is built on a site with a lot of history" or "Spacious living room with an open layout, perfect for entertaining numerous guests." There's also a list of nearby crimes including the likes of "demonic possession" -- and you've got to ask why the elementary school rating is "below average."

Trulia, which teamed up with Fox Pictures and Olson for the campaign, has also included cinemagraphs in the listing's photo gallery featuring animated details seen in the movie, such as the flashing TV screen or rattling closet doors (still versions are shown above). You can also click on a map to see where other haunted properties can be found throughout the U.S.

Realty brands have had fun with other TV and movie locations -- for example, Century21 listed Walter White's house from "Breaking Bad" on Craiglist -- and we look forward to more entertaining examples.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 14, 2015
Agency:
Olson
Client:
Trulia/Fox
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age