Creativity

This Limited Edition Vans Sneaker Carries an Anti-Smoking Message

Design Is Based on Mural Created by Kevin Lyons for Truth

By Alexandra Jardine. Published on Jan 21, 2016

Editor's Pick

Anti-smoking organization Truth teamed up with graphic design artist Kevin Lyons to create a mural encouraging teens not to smoke -- and what's more, you can also buy a Vans sneaker based on the design.

Created out of 72andSunny, the project saw Lyons, who is "personally committed to a tobacco-free lifestyle," create a 15-foot tall and 40-foot wide mural in the heart of tobacco country in Raleigh, NC. The design prominently features his "Mischievous Monsters" creations shouting inspirational messages and sparked the creation of a limited-edition Vans shoe, which will be sold in Vans and Journey's stores nationwide.

Lyons also has his own clothing line, Natural Born. He also happens to be a former managing partner at Anomaly and global Creative Director for Urban Outfitters.

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About

Credits

Date
Jan 21, 2016
Agency:
72andSunny
Client:
Truth
Production Company:
Myriad Media

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