72andSunny's New 'Truth' Campaign Calls on Teens to 'Finish' Big Tobacco

New Effort Seeks to Rally Young People Around the Cause

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After winning creative duties on the American Legacy Foundation's Truth anti-smoking campaign in February of this year, 72and Sunny has debuted "Finish It," a rallying cry to teens to finally put an end to big tobacco. The campaign launches with this anthem spot and also includes a social media component, "X Your Profile," which lets teens adorn their online pics with an X-shaped frame representing their opposition to smoking.

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About

Credits
Date
Aug 10, 2014
Agency:
72andSunny
Client:
Truth
Category
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