Smokers Are So Gross You'll Swipe Left on Them, Says Latest Ad for Truth

Music Video-Style Spot Makes Tobacco Look So Unsexy

Published on

Editor's Pick

American Legacy Foundation's Truth campaign shows that smokers are so totally undate-able in this music-video style ad out of 72andSunny that makes fun use of the "swipe left" function on Tinder.

Directed by music video vet Director X, and featuring Fifth Harmony and Becky G singing a catchy track, the film shows young singles checking hotties out on their dating apps. But when the singles spot the cigarette in the mouths or hands of the people on their phones, the prospective date's desirabilty goes way down. The song encourages them to "swipe left dat." The over-the-top visuals -- like a guy riding a porpoise on a rainbow -- also make it feel fun, not preachy.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 05, 2015
Agency:
72andSunny
CCO:
Glenn Cole
Client:
Truth
GCD:
Mick DiMaria
GCD:
Justin Hooper
Writer:
Rebecca Ullman
Designer:
Sarah Herron
Group Brand Director:
Judson Whigham
Brand Director:
Kristine Soto
Brand Manager:
Everette Cooke
Brand Coordinator:
Chelsea Gilroy
Chief Production Officer:
Tom Dunlap
Director of Film Production:
Sam Baerwald
Senior Film Producer:
Marisa Wasser
Film Producer:
Esther Perls
Production Co.:
DNA
Director:
Director X
Partner:
David Naylor
Executive Producer:
Missy Galanida
Producer:
Clark Jackson
DP:
Omer Ganai
CMO:
Eric Asche
VP, Marketing:
Nicole Dorrler
Marketing Director:
Mary Dominguez
Marketing Brand Manager:
Jasmin Malone
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age