Truth: Singing Cowboy

After shocking viewers with his electrolarynx-aided serenade in the Truth spot "Singing Cowboy," the voiceless former smoker has ridden back into town astride his very own microsite. Visitors can watch a video documenting the sad hi

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After shocking viewers with his electrolarynx-aided serenade in the Truth spot "Singing Cowboy," the voiceless former smoker has ridden back into town astride his very own microsite. Visitors can watch a video documenting the sad history of the Singing Cowboy's road to laryngectomy, followed by an educational animation that illustrates exactly what happens when doctors puncture your throat. Still not subtle enough for you? There's also the Laryngect-o-gram, a text-to-speech message generator that can be used to send your cigarette-loving friends a monotone wake-up call.
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About

Credits
Date
Feb 26, 2007
Chief Creative Officer:
Pete Favat
Chief Creative Officer:
Alex Bogusky
Creative Director:
John Kearse
Creative Director:
Tom Adams
Associate Creative Director:
Meghan Siegal
Art Director:
Adam Larson
Art Director:
Kevin Grady
Copywriter:
Roger Baldacci
Designer:
Samiah Abdul-Basir
Designer:
James Adam
Designer:
Meghan Siegal
Designer:
Ashley Low
Illustrator:
James Adam
Producer:
Barry Frechette
Programmer:
Ebbey Mathew
Flash Developer:
Chris Teso
Flash Animation:
Jeff Hayes
Flash Animation:
Chris Teso
Information Architect:
Joe Antonuccio
Mechanical Artist:
Joel Caruso
Mechanical Artist:
Brian Paulus
Assistant Producer:
Zach Jagentenfl
Agency:
Arnold Worldwide and CP+B
Client:
Truth
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