Creativity

'Truth' Targets Rihanna, R-Patz in New Ads from 'Finish It' Campaign

New Ads Debuted During MTV's VMAs

Published on Aug 25, 2014

Editor's Pick

The American Legacy Foundation continues its effort to motivate teens to end smoking for good with the latest spots from its "Finish It" campaign, which broke during last night's MTV Music Video Awards. Created out of 72andSunny, the new films put the spotlight on celebrities, using found footage of stars like Orlando Bloom, Rihanna, Robert Pattinson and Kate Moss, dubbing them "Unpaid Spokespersons" for big tobacco. A follow-up ad then calls on viewers to think twice about posting smoking selfies and giving more free marketing to the tobacco companies.

In conjunction with the new ads, Truth has also launched "Erase and Replace," a web tool that allows viewers to remove smoking content from social media pics.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 25, 2014
Agency:
72andSunny
Client:
Truth

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.