Anti-smoking organization Truth reminded us recently that smoking is lethal to cats with a video that warned of the dire consequences of that -- ie. no more cat videos. Now, it's also aiming for dog-lovers' hearts with a campaign that hands out free pet collars to customers at Petco pet stores.
From this week all U.S. Petco locations will be giving out free "Finish It" pet collar charms and tips on how to protect pets from the negative impact of tobacco. The Finish It pet collar charms were designed by Truth's agency 72andSunny, which has also created another online film reminding viewers that smoking could cause their doggie's demise.