Creativity

Truth's Pet Collar Reminds Dog-Lovers Smoking Is Also Lethal to Pooches

After Cat Video Warning, Campaign Highlights Dangers to Doggies

By Alexandra Jardine. Published on Mar 01, 2016

Editor's Pick

Anti-smoking organization Truth reminded us recently that smoking is lethal to cats with a video that warned of the dire consequences of that -- ie. no more cat videos. Now, it's also aiming for dog-lovers' hearts with a campaign that hands out free pet collars to customers at Petco pet stores.

From this week all U.S. Petco locations will be giving out free "Finish It" pet collar charms and tips on how to protect pets from the negative impact of tobacco. The Finish It pet collar charms were designed by Truth's agency 72andSunny, which has also created another online film reminding viewers that smoking could cause their doggie's demise.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 01, 2016
Agency:
72andSunny
Client:
Truth/Petco

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.