Creativity

TruTV Creates an On-Air Light for 'Impractical Jokers' Fans So They Never Miss a Show

Twitter Giveaway Targets Followers of the Prank Show

By Alexandra Jardine. Published on Aug 08, 2017

Editor's Pick

TruTV is reaching out to fans of its public prank show "Impractical Jokers" with a device that ensures they never miss an episode.

The show has a strong social media following, so agency WorkinProgress created an "On Air Light" for its supporters. The web-connected LED light is programmed with a special code to turn on every time a new episode airs.

To promote it, TruTV sent the smart lights to celebrity fans and encouraged them to tweet about it. It also gave them away to others via a sweepstakes, which they could enter by using the hashtag #jokerslightsweepstakes. Of course, they too, spread the word when they received it.

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About

Credits

Date
Aug 08, 2017
Agency:
WorkinProgress
Client:
TruTV

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