Jung Von Matt/Alster decided to make something good out of bad weather with the Bad Weather Vacation contest for TUI, one of the biggest travel agencies in Germany. Players downloaded a special app on their phones that tracked their location and weather. Users had to check in via the app and the worse their weather was, the higher they'd score. At the end of the contest period, the player with the worst weather experiences, or the highest score, won a holiday to the Dominican Republic.
Need a credit fix? Contact the Creativity Editors