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TUI: Bad Weather Vacation

When bad weather is good.

Editor's Pick

Jung Von Matt/Alster decided to make something good out of bad weather with the Bad Weather Vacation contest for TUI, one of the biggest travel agencies in Germany. Players downloaded a special app on their phones that tracked their location and weather. Users had to check in via the app and the worse their weather was, the higher they'd score. At the end of the contest period, the player with the worst weather experiences, or the highest score, won a holiday to the Dominican Republic.

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About

Credits
Date
May 03, 2011
Agency:
Jung von Matt/Alster
Client:
TUI
ECD:
Gotz Ulmer
CD:
Michael Ploj
Art Direction:
Andres Maldonado
Art Direction:
Tommy Norin
Copywriter:
Georg Muehl
Copywriter:
Salvatore Russomanno
Programming:
Clanmo
Programming:
Christian Roeingh
Category
Latest Creativity News on Ad Age

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