TUL: Graphological Initiative

Forget fingerprints or fancy psychiatric profiles. A person's handwriting is to key to unlocking their personality—at least according to Tul Pens, a line of high-end writing implements available exclusively at O

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Forget fingerprints or fancy psychiatric profiles. A person's handwriting is to key to unlocking their personality—at least according to Tul Pens, a line of high-end writing implements available exclusively at OfficeMax. To prove this hypothesis, Tul, DDB and The Barbarian Group enlisted renowned graphologist Dr. Gerard Ackerman to administer highly scientific handwriting analyses at the online home of the Tul Pens Graphological Initiative. After writing a sample sentence and answering a battery of questions, visitors can watch Dr. Ackerman scrutinize every dotted "i," crossed "t" and unfinished "y," resulting in some ridiculously hilarious conclusions about what makes you tick—and consequently which Tul pen is right for you.
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About

Credits
Date
Aug 31, 2006
Creative Director:
Vinny Warren
Associate Creative Director:
Pete Taylor
Associate Creative Director:
Shane Colton
Copywriter:
Shane Colton
Copywriter:
Pete Taylor
Copywriter:
Andy Bobrow
Copywriter:
Vinny Warren
Copywriter:
Scott Smith
Copywriter:
George Cawman
Associate Producer:
Todd Brandes
Director of Branded Production:
David Rolfe
Agency:
DDB Chicago
Production Company:
The Barbarian Group
Client:
TUL
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