Creativity

Tulipan: Customizable Condoms

What would your condom say?

Published on Jun 30, 2011

Editor's Pick

Young people may have heard enough of "Wear a Condom," but the most effective protection against HIV -- and the source of revenue for condom-maker Tulipan -- is still a condom.

To generate some conversation about the prophylactic, Y&R New York launched a campaign where users could go online to type out a message that could then be printed onto real, FDA-approved condoms.

Messages -- which included "Vote for Pedro" and "I'm in a band" were also gathered online and shared on Facebook. Fans could vote for their favorites -- and 500 of the best ones were printed onto Tulipan condoms and given away.

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About

Credits

Date
Jun 30, 2011
Agency:
Y&R New York
Client:
Tulipan
Executive Creative Director:
Guillermo Vega
Executive Creative Director:
Icaro Doria
Art Director:
Roy Torres
Copywriter:
Anthony Falvo
Senior Content Producer:
Nik Traxler
Illustrator:
Revenge is Sweet
Developer:
InTacto
Intacto General Accounts Director:
Samantha DiGennaro
Intacto Client Director:
Ariadna Travini
Intacto Art Director:
Damian Lettiero
Intacto CSS Specialist:
Diego Diaz
Intacto Development Director:
Fabian Mesaglio
Intacto Senior PHP Developer:
Yegor Totiv
Intacto Action Script Coordinator:
Gabriel Barzola
Intacto AS3 Developer:
Giovanny Valdes

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