Life Is Hard, but Your Taxes Don't Have to Be, Says Turbotax's Brand Campaign

Wieden & Kennedy Debuts 2015 Brand Campaign

Published on Jan 06, 2015

Editor's Pick

Wieden & Kennedy Portland brings more humor to Turbotax in this brand campaign for 2015. Previously, the agency depicted tax time in a positive light, as a way to look back on your accomplishments over the year.

Now, it's helping to convey the message that although life comes with its struggles, doing your taxes doesn't have to be one of them, with the help of Turbotax. This spot directed by Biscuit Filmworks' Noam Murro debuted during the Rose Bowl and depicts a series of mishaps that occur during one Mardi Gras celebration. The brand will also return to the Super Bowl with another big game ad.

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Jan 06, 2015
Wieden + Kennedy Portland
Creative Director:
Dan Kroeger
Creative Director:
Max Stinson
Darcie Burrell
Brooke Barker
Art Director:
Chris Taylor
Endy Hedman
Assistant Producer:
Julie Gursha
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Head of Production:
Ben Grylewicz
Strategic Planning:
Amber Higgins
Strategic Planning:
Nathan Goldberg
Project Management:
Liza Robbins
Production Company:
Noam Murro
Executive Producer:
Colleen O'Donnell
Line Producer:
Jay Veal
Director of Photography:
Simon Duggan
Editorial Company:
Rock Paper Scissors
Stewart Reeves
Post Producer:
Leah Carnahan
Post Executive Producer:
Dave Sellars
VFX Company:
The Mill

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