Turkcell: #Turkcell Tweet

Tweeting to unwrap the box

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To create awareness of its new smartphones with mobile internet, Turkcell targeted Twitter users with a competition based on post-it notes. It packed phones in gift boxes, covered them with post-its, and players had to tweet what was written on the post-its to unwrap the boxes, using the hashtag #turkcell. Along the way they could take part in games, winning minutes and mobile data. The final challenge was to get a celebrity to retweet the message - winning the successful Twitter user a phone. The contest garnered 56,000 tweets altogether.

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May 24, 2011
Rabarba - Istanbul
Creative Director:
Ali Musa Paca
Creative Director:
Serdar Saban
Art Director:
Ann Kahyaoglu
Art Director:
Evrim Aytemur
Art Director:
Fatih Sinan Simsek
Ali Musa Paca
Onur Ayli
Kivanc Talu
Project Manager:
Zeynep Tolun
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