Creativity

Turkcell: #Turkcell Tweet

Tweeting to unwrap the box

Published on May 24, 2011

Editor's Pick

To create awareness of its new smartphones with mobile internet, Turkcell targeted Twitter users with a competition based on post-it notes. It packed phones in gift boxes, covered them with post-its, and players had to tweet what was written on the post-its to unwrap the boxes, using the hashtag #turkcell. Along the way they could take part in games, winning minutes and mobile data. The final challenge was to get a celebrity to retweet the message - winning the successful Twitter user a phone. The contest garnered 56,000 tweets altogether.

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About

Credits

Date
May 24, 2011
Agency:
Rabarba - Istanbul
Client:
Turkcell
Creative Director:
Ali Musa Paca
Creative Director:
Serdar Saban
Art Director:
Ann Kahyaoglu
Art Director:
Evrim Aytemur
Art Director:
Fatih Sinan Simsek
Copywriter:
Ali Musa Paca
Copywriter:
Onur Ayli
Illustrator:
Kivanc Talu
Project Manager:
Zeynep Tolun

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