Creativity

Messi & Bryant Star In Battle Of The Selfies For Turkish Airlines

Sport Stars Face Off In Exotic Locations Served By The Carrier in CP+B's First Work

Published on Dec 04, 2013

Editor's Pick

Lionel Messi and Kobe Bryant first faced off for Turkish Airlines last Christmas in a cute viral ad that saw the superstars compete to sign a little boy's autograph. This year, they're competing in the true spirit of 2013 -- with "selfies". The sports stars snap themselves in several exotic locations, such as the Red Square in Moscow; The Great Wall of China; the Maldives; Bangkok; and Mount Kilimanjaro -- all of which are destinations Turkish Airlines flies to -- before Messi finally gets photobombed by Bryant in Istanbul.

It's not only the stars who've gone global - whereas last year's ad was by local agency Alametifarika, the new work is by Crispin Porter & Bogusky The spot breaks on TV in the U.S on December 9th, as well as in over 20 countries and in more than 15 languages.

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About

Credits

Date
Dec 04, 2013
Agency:
Crispin Porter & Bogusky
Client:
Turkish Airlines
Worldwide Chief Creative Officer:
Rob Reilly
Exec. Creative Director:
Sue Anderson
Creative Director:
Hoj Jomehri
Associate Creative Director:
Andy Grant
Senior Copywriter:
Ryan Montanti
VP Executive Integrated Producer:
Sloan Schroeder
Executive Art Producer:
Rebecca O'Neill
Production Company:
HSI
Director:
Joseph Kahn
Head Of Production:
Doran Kauper
Executive Producer:
Kim Dellara
Producer:
Richard Weager
Photographer:
Michael Muller
Editorial:
Hank Corwin of Lost Planet

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