Creativity

Turkish Airlines: QR Flags

Hunt the flag in London.

Published on Aug 02, 2012

Editor's Pick

Turkish Airlines has been running a QR code campaign around London during the Olympic Games. Agency McCann Turkey turned national flags from competing countries into QR codes and placed them on bus shelters ads throughout the city, forming a scavenger-hunt game. When people find and scan one of the codes, they automatically "check-in" to that flag via the mobile site (which also provides information on the nearest bus shelter). The person with the most check-ins wins a return flight on Turkish airlines to one of its 200 destinations.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 02, 2012
Agency:
McCann - Turkey
Client:
Turkish Airlines

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.