Turkish Airlines: QR Flags

Hunt the flag in London.

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Turkish Airlines has been running a QR code campaign around London during the Olympic Games. Agency McCann Turkey turned national flags from competing countries into QR codes and placed them on bus shelters ads throughout the city, forming a scavenger-hunt game. When people find and scan one of the codes, they automatically "check-in" to that flag via the mobile site (which also provides information on the nearest bus shelter). The person with the most check-ins wins a return flight on Turkish airlines to one of its 200 destinations.

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About

Credits
Date
Aug 02, 2012
Agency:
McCann - Turkey
Client:
Turkish Airlines
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