Creativity

Turtle Beach: Mission Iraq

Get out of the game and into a battle zone.

Published on Dec 08, 2011

Editor's Pick

Droga5 New Zealand has launched a new campaign on YouTube that chronicles the adventures (or not) of a 24-year old gamer called StatiC. The campaign, which is for gaming headset brand Turtle Beach, follows the gamer on a mission in Iraq. The campaign aims to give the gamer, one of the many who spend hours immersed in war zones or battle scenes, a taste of a real war zone.

The videos will be released one by one on YouTube. Already commenters are debating the ethical and moral issues around using the experiences of soldiers and war veterans to sell headsets.

Campaign Update: Soon after its launch, Turtle Beach pulled its name from the project, saying the distributor Fiveight had originated the idea. The Turtle Beach YouTube Channel was taken down and the campaign finished elsewhere on YouTube.

Update: We highly recommend you watch the project in its entirety. Trust us. You want to.

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About

Credits

Date
Dec 08, 2011
Agency:
Droga5 New Zealand
Client:
Turtle Beach
Creative Partner:
Mike O'Sullivan
Creative Director:
Guy Roberts
Creative Director:
Corey Chalmers
Digital Partner:
Jose Alomajan
Digital Creative:
Anna Rose-Kerr
Executive Digital Producer:
Andrew Simpson
Producton Company:
Goodoil Films
Director:
Corrie Jones
Executive Producer:
Juliet Bishop
Editing Company:
The Butchery
Editor:
Mike Lutman
Sound Designer:
Shane Taipari
Animation/Graphics:
Assembly
Post:
Fatboy
Grade & Online:
Jordan Dodson
TV Producer:
Tanya Haitoua-Cathro

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