Creativity

Twitter: Age Screening

Thwarted from hearing what alcohol has to say on Twitter.

Published on Jul 12, 2012

Editor's Pick

Don't you, underage person, try to follow on Twitter Coors Light, for fear that you will be encouraged to binge drink in the 140-character missives that brand -- or any other one with age-restricted products -- sends out. Twitter and Buddy Media introduce 'Age Screening,' so when you try to follow a brand like that, you'll get a direct message asking for your age. If, according to your IP address, you are of age in the territory you live in, you'll be able to follow the brands.

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About

Credits

Date
Jul 12, 2012
Agency:
Buddy Media
Client:
Twitter

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