Twitter: Bow

Twitter, advertised.

Published on Jun 11, 2012

Editor's Pick

Twitter unveiled its first-ever TV advertising campaign this past weekend, running seven 16-second spots during Sunday's Pocono 400 Nascar race. The work ranges from showing racer Brad Keselowski taking a picture as he sits inside his car ("See what he sees,") to a helmet-cam POV of a pit-stop tyre change ("What they see is what you get,") to a shot of NASCAR wife Samantha Busch as she snaps a shot ("Get the POV from a VIP.")

Each spot ends with #NASCAR, Twitter's test-drive of a sponsored hashtag page, an attempt by the micro-blogging site to make itself a more worthwhile content destination for brands. Check out all the ads on the right.

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Jun 11, 2012

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