Creativity

Twix: Ideologies

Which side will you choose?

Published on Jul 16, 2012

Editor's Pick

Did you know that every time you unwrap a Twix bar and eat it, you aren't just enjoying some chocolate-caramel goodness, but in fact, making a bold choice that affects real people? In Twix's new spot, "Ideologies," created out of BBDO New York, the brand explores the story of brothers Seamus and Earl, who broke a Twix bar in two a long, long time ago, thus setting the stage for a great rivalry, which divided the company in two.

The brothers set up factories side-by-side, each creating a "left" Twix and a "right" Twix. So next time you break apart a Twix bar and proceed to eat one side first, know that you are making a decision that goes far beyond satisfying your pedestrian, chocolate craving.

The ad was unveiled at Cannes 2012, by Mars CMO Bruce McColl, right before the brand accepted the Advertiser of the Year award at the festival. More executions are on their way.

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About

Credits

Date
Jul 16, 2012
Agency:
BBDO New York
CCO:
David Lubars
Client:
Twix
Senior Creative Director:
Peter Kain
Senior Creative Director:
Gianfranco Arena
Creative Director/Writer:
Chris Beresford-Hill
Creative Director/AD:
James Clunie
EP:
Anthony Curti
Music Producer:
Melissa Chester
Production Company:
MJZ
Director:
Craig Gillespie
President:
David Zander
EP:
Emma Wilcockson
DP:
Gyula Pados
Line Producer:
Line Postmer
Editorial Company:
MacKenzie Cutler
Editor:
Ian MacKenzie
Asst Editor:
Nick Divers
Exec Post Producer:
Tatiana Vasquez
Visual Effects:
Eight VFX
CD:
Jean-Marc Demmer
EP:
Baptiste Andrieux
EP:
Shira Boardman
Lead Compositor:
Andy Davis
Sr Compositor:
Mathieu Caulet
CG Supervisor:
Fred Hopp
CG Artist:
Matthais Jourde
Producer:
Donna Langston
Music:
Human
Producer:
James Wells
EP:
Marc Altshuler
Sound Design:
MacKenzie Cutler
Sound Designer:
Sam Shaffer
Telecine:
CO3
Colorist:
Stefan Sonnenfeld
Mix:
Sound Lounge
Final Mix:
Tommy Jucarone at Sound Lounge

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