Left Twix or Right Twix? America Will Decide

Vote for Your Favorite on Social Media

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Editor's Pick

America might be gearing up for an important vote this Fall but before that, they'll get a chance to decide whether they prefer left or right. Twix, that is.

The Mars-owned candy bar is buildilng on its ongoing Left vs Right campaign by asking people to decide on their favorite. The campaign, by BBDO New York, includes a (ridiculously biased) nationwide taste test. Twix fans can vote for their favorite side by using the hashtag #LeftTWIX or #RightTWIX on Instagram and Twitter. There will also be live taste tests over the next few months at music festivals and events throughout the country, kicking off during Music Week at SXSW next week. Meanwhile, the brand is promoting the contest with a series of online videos, showing tastings for left and right that make Donald Trump's electioneering tactics look positively saintly.

The taste test will come to an end in September when one side or the other is crowned the best Twix in America -- while the losing side is "booted out of the pack."

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About

Credits
Date
Mar 10, 2016
Agency:
BBDO
CCO Worldwide:
David Lubars
Client:
Twix
CCO New York:
Greg Hahn
ECD:
Gianfranco Arena
ECD:
Peter Kain
CD:
Peter Alsante
CD:
Andre Massis
Group Executive Producer:
Amy Wertheimer
Senior Producer:
Darbi Fretwell
Managing Director:
Kirsten Flanik
Global Account Director:
Susannah Keller
Account Director:
Lisa Piliguian
Account Director:
Ashley Gill
Account Manager:
Lindsey Burleson
Senior Planner:
Alaina Crystal
Senior Communications Planner:
Sean Stogner
Production Company:
Honor Society
Director:
Dan Powell
EP:
Megan Kelly
Line Producer:
Robert Smyth
Editorial:
MackCut
Producer:
Sabina-Elease Utley
Editor:
Mike Rizzo
Assistant Editor:
Zoe Newman
Mix:
Heard City
Engineer:
Phil Loeb
Color:
CO3
Colorist:
Tim Masick

See more credits

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