Creativity

Twix: Y2K

Published on Aug 15, 2014

Editor's Pick

Mars and BBDO are back with this throwback digital campaign for Twix Bites. Those wondering why the product didn't hit shelves years ago will find their question answered with this walk down the confectioner's memory lane. The agency created this series of ridiculous and entirely plausible scenarios to explain why the mini idea didn't come to fruition in the '80s and '90s. In one case it's a "big hair" accident, in another it's a dial-up malfunction and then there's the beloved virtual pet funeral followed by the very real Y2K scare. All totally legitimate and incredibly old school. Inquiring minds should give the company's hotline a call at 1-844-why-so-long.

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About

Credits

Date
Aug 15, 2014
Chief Creative Officer, Worldwide:
David Lubars
Client:
Twix
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Gianfranco Arena
Executive Creative Director:
Peter Kain
ACD/Copywriter:
Matt Herr
ACD/Art Director:
Justin Bilicki
Director of Integrated Production:
Dave Rolfe
Group Executive Producer:
Amy Wertheimer
Executive Producer:
Alex Gianni
Producer:
Patrick Smith
Production Company:
Smuggler
Director:
Jun Diaz
Executive Producer:
Lisa Rich
Producer:
Alex Waite
Project Manager:
Justyna Wojcik
Director of Photography:
John Barr
Art Director:
Rene Vas
Recording Studio:
Heard City
Sound Engineer:
Evan Mangiamele
Editorial Company:
P.S. 260
Editor:
Robert Ryang
Producer:
Zarina Mak
Visual Effects House:
EightVFX

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