Creativity

TYC Sports: Contrasts

The Argentina of the Olympians.

Published on Aug 01, 2012

Editor's Pick

For every bit of cribbing we do about the state of the world, the lack of sportsmanship and "kids today," the Olympics has an answer. It's one of the only times where the world actually puts its greatest attributes on display. Y&R Buenos Aires compares and contrasts two Argentinas -- one full of naysayers, and the other full of Olympians -- in this nice spot for sports channel TYC.

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About

Credits

Date
Aug 01, 2012
Agency:
Y&R Buenos Aires
Client:
TYC Sports

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