Creativity

Grab the Tissues! Tylenol's Holiday Ad Will Make You Warm and Fuzzy All Over

Spot Continues "How We Family" Campaign Celebrating America's Diverse Families

By Alexandra Jardine. Published on Nov 25, 2015

Editor's Pick

In a heartwarming spot that breaks just ahead of Thanksgiving, Johnson & Johnson's Tylenol cuts together home video clips from families across America to capture some wonderful holiday moments.

The spot -- part of Tylenol's "How We Family" campaign that kicked off earlier this year -- is by JWT New York, and like the rest of the campaign, celebrates the diversity of American families . There's a gay marriage proposal as well as different cultures celebrating together, and the film successfully mingles the old, the young, and the impossibly cute.

What's especially good are the unscripted moments -- like the priceless expression on a little girl's face when she finds out she's going to be a big sister, or that of the young boy who unwraps a present to find that his soldier dad has come home for Christmas.

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About

Credits

Date
Nov 25, 2015
Agency:
JWT New York
Client:
Tylenol

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