Creativity

This Supermarket Is Using Snapchat Stories to Show How Fresh Its Fish Is

French Chain U Filmed Its Products' Final Hours

By Alexandra Jardine. Published on May 08, 2017

Editor's Pick

French supermarket chain U is taking advantage of Snapchat Stories -- and the fact they disappear after 24 hours -- to demonstrate that its fish really is freshly caught.

A campaign by TBWA/Paris put printed snapcodes on the origin labels of fish, connecting the customer to the Snapchat Spectacles of a fisherman, a sales manager, and a fishmonger. The content chronicled the fish's final hours before arriving at the fish counter. It also proved it was fresh, as Snapchat Stories only last for 24 hours -- so, if there was a story behind the origin label, that meant that the fish had arrived that day.

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About

Credits

Date
May 08, 2017
Agency:
TBWA/Paris
Brand Manager:
Sandrine Burgat
Client:
U
Agency:
DAN Paris
Brand Manager:
Laurene de Demandolx
Agency Manager:
Luc Bourgery
Agency Manager:
Philippe Simonet
Agency Manager:
Anthony Hamelle
Agency Manager:
Claire Sassias
Executive Creative Director:
Faustin Claverie
Executive Creative Director:
Benjamin Marchal
Creative Director:
Jacquelin Guillaume-Duverne
Art Director:
Renaud Arnaudet
Copywriter:
Charlotte Rouart
Producer:
Hugo Ripoche
Production Company:
Else

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