Creativity

Uber Tempts Our Tastebuds as it Launches Food Delivery Service

Spot Promotes Rollout of UberEats App

Published on May 11, 2015

Editor's Pick

Not content with shaking up the taxi market, Uber is now bringing food to us too -- and in this launch spot for its UberEats app, it makes it look suitably delicious. In the best traditions of food porn, director Mimi Cave of Strike Anywhere (which worked directly with Uber) shows closeups of freshly chopped vegetables, oozing meat and more, makes it look like the best meal idea you ever had to get someone else to deliver one in a car. The app launched last week in New York and Chicago after an initial rollout in Barcelcona and L.A. Lunch foods are priced between $9 and $12 while dinner meals are between $10 and $15.

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About

Credits

Date
May 11, 2015
Client:
Uber
Director:
Mimi Cave
Prod. Co.:
Strike Anywhere
Producer:
Adrienne Hall
Director:
Mimi Cave
Director of Photography:
Donovan Sell
Editor:
Noe Chavez
Colorist:
Ayumi Ashley
Sound Design & Mix:
Joaby Deal

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