Private taxi company Uber has a whole suite of pranks this April Fool's Day. But one of them stands out -- because while it's a joke, it's also real. Capitalizing on the MTA's inability to get the 2nd Avenue subway line up and running (latest ETA is 2017), the company announced it has "completed" the subway overnight. The "U Train" will offer New Yorkers $2.50 rides along Second Avenue until 11.59 p.m. today. An Uber spokesman confirms the promo is real.
Other pranks from the company today include "ShuberX," a new "Uber vehicle type" created in partnership with footwear and eyewear company TOMS that wants to eliminate carbon footprints -- and put another type of footprint in its place. (Every new Uber user that enters the "shuberX" promo code means a $10 donation to TOMS' charity Footwork.)
In Seattle, where the City Council has been passing ridesharing regulations that are very anti-Uber, the company is "keeping with the times" with a program that will send horses when you request an uberX, and a wagon when you request a black car.
And in Paris, where April Fool's Day is called April Fish Day, Uber is encouraging riders to adopt a goldfish via an on-demand service.
It's April 1, and marketer and agency pranks are a-plenty. This year, we've heard everything from "branded aromatic rain" to "rotating buildings" to a nauseating cheese-scented fragrance. We've rounded them all up here -- check them out and tell us about the ones you've seen in the comments.