The Uber brand may be under fire at the moment, but the company's marketing continues internationally, and in France it's pushing its UberPool ride sharing scheme with a new spot by agency Marcel.
The ad shows very different pairs, and groups, of strangers sharing rides: from soccer supporters of opposing teams, to people who speak different languages, listen to different music or are having different conversations on their cellphones. The captions to these scenarios all begin with the words "No need to..." (for example, "No need to listen"). The idea is that you can still be going in the same direction, even if you have nothing else in common -- and the implication is that you might even be surprised in a good way, like the incredulous male passenger listening to two women singing together in the back seat.
The spot was directed by Luke Monaghan via production company Phantasm. It comes a year after Uber's launch campaign in France and aims to introduce the UberPool option by focusing on passenger experience.
"We wanted to show that there is a new way to travel in an affordable and accessible way, featuring riders who share an UberPool journey but who, above all, share the same aspirations," said Benjamin Taieb, asociate drector at Marcel, in a statement.