Creativity

Working for Uber is Better Than a Supermarket Job, Says Brand's Latest U.K. Ad

Amid Brand Turmoil, Campaign Continues With Spots Targeting Drivers

By Alexandra Jardine. Published on Jun 28, 2017

Editor's Pick

Uber may still be in turmoil following the resignation of its CEO Travis Kalanick last week, but it's pushing on with its new U.K. campaign, this time with a couple of recruitment ads that show the benefits of working for the cab service.

One spot compares working at a supermarket check-out with working as an Uber driver. Just as a checkout worker is about to finish his shift for the day, he sees a family with two enormous shopping carts full of food heading his way, and looks on in horror. That's contrasted with a scene of him arriving home from working for Uber whenever he chooses, greeting his family at the gate.

Another ad features a warehouse worker driving a forklift truck. Inspired by the image on a box of golf balls, he makes a break for freedom but is thwarted by the closing warehouse door. In contrast, the ad reminds us that with Uber, he can take the afternoon off whenever he wants to.

The ads, created by BBH London and directed by Outsider's Bart Timmer, set out to portray working for Uber in a positive light, despite the brand having been constantly criticized in the U.K. for the way it treats drivers. The campaign follows recent moves by the company to make it more attractive to drivers include adding a function to its app that lets customers provide tips.

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About

Credits

Date
Jun 28, 2017
Agency:
BBH London
Client:
Uber (UK)
Head of Marketing:
Rachael Pettit
Brand Lead:
Mark Paterson
Campaign Manager:
Sarah Slater
Creative Director:
Tom Drew
Creative Team:
Marc Rayson
Creative Team:
Callum Prior
Business Lead:
Nic Manser
Account Director:
Peter Blaseby
Strategy Director:
Fernando Ribeiro
Strategist:
Annie Little
Account Manager:
Alexandra Hearth
Producer:
Victoria Baldacchino
Assistant Producer:
Sophie Hughes
Production Company:
Outsider
Director:
Bart Timmer
Executive Producer:
Simon Elborne
Producer:
Nick Sutherland-Dodd
Director of Photography:
Manel Ruiz
Post Production:
The Mill
Grade:
Seamus O'Kane
Grade:
The Mill
Editor:
Billy Mead
Editing House:
Ten Three
Sound:
750 MPH

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