The Internet in 1868: Assassin's Creed Builds a Victorian Search Engine

Type in Popular Search Terms, Get a 19th Century Answer

By Alexandra Jardine. Published on Oct 06, 2015

Editor's Pick

To promote its new Assassin's Creed Syndicate release, out later this month, Ubisoft imagines what the internet might have looked like in 1868, the year in which the latest version of game is set in London. Agency BETC created the 19th Century Search Engine website, where fans of the game can type in typical popular search terms (there are some helpful suggestions, like physician, babies or social skills) and see what might have popped up in Victorian England.

The results are detailed and witty reimaginings of what a 19th century version of Google might have produced: from to contemporary news reports, to classified ads ("become an anatomical dissection model") hilarious property listings, as well as memes and the kind of funny e-card you share on Facebook, Victorian style. BETC used real illustrations from the era to create the original content.

Assasin's Creed Syndicate will launch October 23 for Xbox One and PS4, with the PC version coming a month later on November 19.

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Oct 06, 2015
Brand Management:
Geoffroy Sardin
Brand Management:
Guillaume Carmona
Brand Management:
Clement Prevosto
Brand Management:
Sarah Moison
Brand Management:
Sebastien Ratto
Agency Management:
Jean Charles Caboche
Agency Management:
Tiphaine du Plessis
Agency Management:
Eugénie Valletoux
Agency Management:
Maxime Huyghe
Agency Management:
Michael Korsec
Agency Management:
Peter Feurmour
Executive Creative Director:
Stephane Xiberras
Creative Director:
Benjamin Le Breton
Creative Director:
Arnaud Assouline
Art Director:
Fabien Hujeux
Art Director:
Antoine Coucoureux
Art Director:
Pierre Jungers
BETC Content
Marianne Cambray
Strategic Planning:
Elisabeth Jamot
Strategic Planning:
Kevin Hutchings
Media Monks

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