Experience a Viral Apocalypse in Your Own City With Chilling Interactive Promo for Ubisoft's 'Division'

Player Is Patient Zero in BETC's 'Collapse'

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How would you cope in an apocalypse situation? Ubisoft is inviting you to find out with an interactive experience promoting its new role-playing video game "The Division," based on the novel by Tom Clancy.

Created by BETC Paris, the Collapse online experience is dubbed an "end of society simulator" and takes you to a world where the population is being infected by a super-virus, the fictional Variola Chimerapandemic that's three times as deadly as smallpox. The twist is that you, the player, are "patient zero."

Type in your own address and it shows you how rapidly you would spread the disease -- for example the number of other people you might infect on your journey to your nearest hospital, or how quickly your pharmacy would run out of medication. It chillingly demonstrates how fast society will fall apart without the interdependent systems we rely on, and by using your own local information, maps and data, brings it all too close to home.

Collapse can be played across thousands of cities worldwide, and has gone live ahead of "The Division" launching later this month.

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Mar 01, 2016
BETC Paris
Client Management:
Guillaume Carmona
Client Management:
Lionel Hiller
Client Management:
Pierre Miazga
Client Management:
Alexandre Guenounou
Client Management:
Guillaume Apesteguy
Agency Management:
Jean-Charles Caboche
Agency Management:
Tiphaine du Plessis
Agency Management:
Eugénie Valletoux
Agency Management:
Maxime Huyghe
Agency Management:
Michael Korsec
Agency Management:
Damien Clanet
Stéphane Xiberras
Christophe Clapier
Ivan Beczkowski
Art Director:
Vincent Blachère
Art Director:
Raphaël Perrollier
Adrien Héron
Alban Gallee
Simon Lamasa
Creative Technologist:
Thibault Dargeou
Creative Technologist:
Frederic Petitpont
Creative Technologist:
Alexis Galbourdin
Lead Developer:
Nicolas Barradeau
Strategic Planning:
Kevin Hutchings
Make Me Pulse
David Ronai

See more credits

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