Creativity

Your Fart Could Feature in Ubisoft's 'South Park' Video Game

'The Fractured But Whole' Will Feature the Sound of One Fan Breaking Wind

By Alexandra Jardine. Published on Oct 03, 2017

Editor's Pick

We've heard of marketers crowdsourcing fans' voices, lyrics, faces and more for their projects--but this is the first time we've heard of one crowdsourcing the perfect fart.

Ubisoft and agency Buzzman are asking people to compete to become the "official fart" of its new "South Park" video game, "The Fractured But Whole" (see what they did there?). In the game, available later this month, the player has a super power allowing him to fend off his enemies and travel through time. This power, symbolized by a fart in the game, is a harmful destruction weapon.

Ubisoft is encouraging fans to upload a video of their best efforts to break wind on the dedicated website iamthefart.com between now and Oct.16. The farts will be assessed by a jury composed of "Mr. Methane" (seen in the promotional video here), and members of the Ubisoft and South Park studios. Results will be revealed on the contest official website and on Facebook and Twitter on Oct. 23. and the winner will travel to San Francisco to record their fart at Ubisoft's studios.

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About

Credits

Date
Oct 03, 2017
Agency:
Buzzman
Client:
Ubisoft
Senior Vice President & Marketing:
Geoffroy Sardin
VP, Marketing:
Sarah Moison
Brand Manager:
Louis Trupin
PR Manager:
Sarah Battoue
President:
Georges Mohammed-Chérif
Executive Creative Director:
Georges Mohammed-Chérif
Vice President:
Thomas Granger
General Director:
Julien Levilain
Creative Director:
Louis Audard
Creative Director:
Tristan Daltroff
Artistic Director:
Louis Audard
Copywriter:
Tristan Daltroff
Assistant Artistic Director:
Edouard Jacquelin
Head of Account:
Thomas Crouzet
Strategic Planner:
Clément Scherrer
Head of Digital & Innovation:
François Phan
Digital Producer:
Christelle Pereira
Head of TV Production:
Vanessa Barbel
TV Producer:
Benoit Crouet
Motion Designer:
Théo Berdrin
Head of PR & Communication:
Amélie Juillet
PR & Communication Assistant:
Kenza Bennani
PR & Communication Assistant:
Julie Claeyman
PR & Communication Assistant:
Suzanne Langlais
Digital Studio:
Merci Michel
Production:
Sovage
Sound Production:
Schmooze
Director:
Julian Nodolwsky
Producer:
Franck Annese

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