UBS: Stephen Wiltshire

They will not rest.

Published on

Editor's Pick

Publicis and Swiss bank UBS have teamed up with British artist Stephen Wiltshire for a campaign called "We Will Not Rest." As part of the campaign, Wiltshire, who is well known for his ability to draw panoramic landscapes, draws New York City entirely from memory. This spot, out of Publicis' New York arm, is a "making of" video, full of shots of Wiltshire walking around New York, sketching and drawing. Wiltshire, who has been diagnosed with autism, speaks in the background along with his sister who recounts his childhood and speaks about his abilities.

Wiltshire's drawing, which resulted in a 250-foot billboard, is now placed at a terminal at John F. Kennedy airport in New York to advertise UBS.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 22, 2011
Agency:
Publicis New York
Client:
UBS
Director:
Noah David Smith
Director of Photography:
Noah David Smith
Production Company:
Humble
Executive Producer:
Eric Berkowitz
Executive Producer:
Persis Koch
Editor:
Megan Brennan
Creative Director:
Jay Williams
Copywriter/ACD:
Jason Savage
Art Director:
Hajime Ando
Producer:
Tim Bierbaum
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age