Creativity

UBS: Stephen Wiltshire

They will not rest.

Published on Jul 22, 2011

Editor's Pick

Publicis and Swiss bank UBS have teamed up with British artist Stephen Wiltshire for a campaign called "We Will Not Rest." As part of the campaign, Wiltshire, who is well known for his ability to draw panoramic landscapes, draws New York City entirely from memory. This spot, out of Publicis' New York arm, is a "making of" video, full of shots of Wiltshire walking around New York, sketching and drawing. Wiltshire, who has been diagnosed with autism, speaks in the background along with his sister who recounts his childhood and speaks about his abilities.

Wiltshire's drawing, which resulted in a 250-foot billboard, is now placed at a terminal at John F. Kennedy airport in New York to advertise UBS.

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About

Credits

Date
Jul 22, 2011
Agency:
Publicis New York
Client:
UBS
Director:
Noah David Smith
Director of Photography:
Noah David Smith
Production Company:
Humble
Executive Producer:
Eric Berkowitz
Executive Producer:
Persis Koch
Editor:
Megan Brennan
Creative Director:
Jay Williams
Copywriter/ACD:
Jason Savage
Art Director:
Hajime Ando
Producer:
Tim Bierbaum

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