In the social media age, you are what you put on Facebook. So now, Ultimat Vodka is offering to rate the social media version of your social life with The Social Life Audit, a new campaign through Amalgamated.
It consists of an app, created by Stink Digital, that uses Face.com's facial recognition API and a database of over 2.5 million bars, restaurants and nightclubs to analyze an individual's Facebook photos and Facebook Places check-ins. It then scores these social life 'assets', giving a pass/fail grade depending on the score, and illustrates them with personalized infographics using categories such as 'Gender Ratio,' 'Average Mood' and 'Social Status.' The app also suggests local activities to help 'improve' one's score. Meanwhile, users can compare and share their scores with Facebook friends, and view their rankings on a leaderboard.