Creativity

Ultimat Vodka: Window Washers

An out-of-office campaign.

Published on Jul 30, 2012

Editor's Pick

Ultimat Vodka targeted professionals right outside their office windows with a stunt which it then turned into a viral video. Agency Amalgamated hired professional window washers in New York and Chicago to scale the windows of high rises, dressed in business attire. The window washers proffered a series of signs like "Do You Ever Leave the Office?"; "Have You Heard About Fresh Air? It's Amazing"; "Stop Working. Start Drinking"; and finally "Come Have a Drink (on us)" . The brand rewarded workers with an Ultimat-sponsored gathering later that day.

The stunt is part of a "Summer Fridays" campaign by the brand, which commissioned a survey that showed employees who take summer Fridays off experience a better work-life balance and are overall more productive on the job. Other work includes sponsored parties at companies such as Gilt Groupe and free pampering sessions on August Fridays at a New York barber shop, Truman's Gentlemen's Groomers. The brand is also running online ads on finance websites such as WSJ.com after 5pm on weekend nights that automatically send a personalized message to the reader, providing a map to the nearest bar that serves Ultimat.

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About

Credits

Date
Jul 30, 2012
Agency:
Amalgamated
Client:
Ultimat Vodka
Production Company:
East Pleasant
Director:
Xander
CCO:
Eric Silver
Director of Interactive:
Paul Aaron
Design Director:
Coral Garvey
ACD:
Tommy Noonan
Copy:
Howard Finkelstein
Copy:
Casey Rand
Producer:
Joel Jeffords
Production Company:
East Pleasant
DP:
Damien Drake
EP:
Sarah Roebuck
Producer:
James Blom
Editorial Company:
Evidence of Industry
Editor:
Tom Colella
Music:
Black Iris
Mix:
Explosion Robinson

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