Oculus Rift Gives You Even More of a Headache to Illustrate Real-life Lag

Broadband Provider Ume.net Conducts Dizzifying Experiment with VR Device

Published on

Editor's Pick

Broadband provider Ume.net has turned to Oculus Rift to illustrate the inconvenience of a slow-speed connection in this amusing online film. The advertiser uses the device to tweak the perceptions of those who wear it so that everything happens three-seconds too slow. The results are pretty hilarious (but also nauseating). For even a bigger head spin, check out the film from the POV of the wearer here.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Apr 29, 2014
Client:
Ume.net
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age