Creativity

UN Women Follows Print Ads With Film Showing Shocking Autocompletes

Film Contrasts Women's Achievements With Google Search Results

Published on Nov 19, 2013

Editor's Pick

UN Women has followed up its shocking "Autocomplete" print campaign with an online film that neatly sums up the project. In the original ads, agency Memac Ogilvy Dubai used genuine autocompletes from Google with the words "women should," "women need to" "women shouldn't" or "women can't" typed into the search engine. The shockingly sexist results made worldwide news, and the success of the campaign resulted in this new film being commissioned. It contrasts the achievements of women over the years with this year's Autocomplete results to highlight the work that womens' organizations still have to do.

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About

Credits

Date
Nov 19, 2013
Agency:
Memac Ogilvy & Mather
Client:
UN Women

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