Creativity

Uncle Toby's: No Time to Catch a Break

How to catch a break.

Published on Jul 18, 2011

Editor's Pick

Sydney-based agency TCO has developed a content series for Australian food brand Uncle Toby's, where an office worker figures out how to make time for a snack break, with help from her subconscious, the Break Guru. Videos are featured onYouTube and Uncle Toby's Facebook page, as well as across other entertainment portals.

In addition to three short web films, the "Break Guru" also delivers six how to-style tips on how you can make time for a break despite anything the day throws at you.

The Nestle-owned brand also has a contest placed on its Facebook page, where players can win a cheeky "break pack" for their entire office.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 18, 2011
Agency:
The Conscience Organisation Sydney
Client:
Uncle Toby's
Marketing Manager:
Ian McFarland
Senior Brand Manager:
Meca Andre
Brand Manager:
Natalie Gerasimoski
Strategy Director:
Tom Phillips
Account Director:
Samantha Warfield
Content and Social Manager:
Danny Robson
Director/Writer:
Kevin Lim
Producer:
Cara Geraghty
Director of Photography:
Dan Freene
Editors:
Kent Hau
Editors:
Karin Zigner

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.