Uncle Toby's: No Time to Catch a Break

How to catch a break.

Published on

Editor's Pick

Sydney-based agency TCO has developed a content series for Australian food brand Uncle Toby's, where an office worker figures out how to make time for a snack break, with help from her subconscious, the Break Guru. Videos are featured onYouTube and Uncle Toby's Facebook page, as well as across other entertainment portals.

In addition to three short web films, the "Break Guru" also delivers six how to-style tips on how you can make time for a break despite anything the day throws at you.

The Nestle-owned brand also has a contest placed on its Facebook page, where players can win a cheeky "break pack" for their entire office.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 18, 2011
The Conscience Organisation Sydney
Uncle Toby's
Marketing Manager:
Ian McFarland
Senior Brand Manager:
Meca Andre
Brand Manager:
Natalie Gerasimoski
Strategy Director:
Tom Phillips
Account Director:
Samantha Warfield
Content and Social Manager:
Danny Robson
Kevin Lim
Cara Geraghty
Director of Photography:
Dan Freene
Kent Hau
Karin Zigner
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age