Blindness Charity Targets the Sighted With First Facebook Post in Braille

Peru's UNCP Worked With McCann Lima

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In Peru, blindness organization UNCP (Union Nacional de Ciegos del Peru) created what it's claming is the first Facebook post in Braille. The campaign was aimed at non-blind people, and agency McCann Lima created the post based on real Braille dots using Facebook's tagging system. When you move the mouse over the dots, the translation reads: "We don't want you to read like us, we just want your attention".

The work has just won two Facebook Awards in the Peruvian market, a Bronze in the Social Technology category and a Bronze in the Facebook for Good category.

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About

Credits
Date
Jun 16, 2015
Agency:
McCann - Lima
CCD:
Mauricio Fernández-Maldonado
Client:
UNCP
CCD:
Nicolás Romanó
Copywriter:
Frank Martí
Art Director:
Christian Silva
Integration Digital Director:
Miguel Bulnes
Social Media Executive:
Jhonatan de la Cruz
Social Media Executive:
Mónica Campos
Case Video:
7 Samurai, Animal FX
Audio:
Sonica
Category
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