Blindness Charity Targets the Sighted With First Facebook Post in Braille

Peru's UNCP Worked With McCann Lima

Published on Jun 16, 2015

Editor's Pick

In Peru, blindness organization UNCP (Union Nacional de Ciegos del Peru) created what it's claming is the first Facebook post in Braille. The campaign was aimed at non-blind people, and agency McCann Lima created the post based on real Braille dots using Facebook's tagging system. When you move the mouse over the dots, the translation reads: "We don't want you to read like us, we just want your attention".

The work has just won two Facebook Awards in the Peruvian market, a Bronze in the Social Technology category and a Bronze in the Facebook for Good category.

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Jun 16, 2015
McCann - Lima
Mauricio Fernández-Maldonado
Nicolás Romanó
Frank Martí
Art Director:
Christian Silva
Integration Digital Director:
Miguel Bulnes
Social Media Executive:
Jhonatan de la Cruz
Social Media Executive:
Mónica Campos
Case Video:
7 Samurai, Animal FX
Audio Producer:

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