Under Armour: Base Layer

Under Armour checks your temperature with this new site from Perfect Fools.

Published on Nov 12, 2009

Editor's Pick

Swedish digital shop Perfect Fools created this temperature-sensitive site whose skin changes to reflect how cold it is in its visitor's location to promote Under Armour's athlete and performance-minded Base Layer.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Nov 12, 2009
Under Armour
Interactive Agency:
Perfect Fools

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.