In Explosive Under Armour Film, Stephen Curry Changes the Game

Fireworks Accompany Every Shot in Under Armour Basketball Film Narrated by Jamie Foxx

By Emma Hall. Published on Oct 21, 2015

Editor's Pick

Droga5 New York's explosive new film for Under Armour celebrates basketball sensation Stephen Curry, demonstrating how his lightning-fast shot has changed the game forever.

Narrated by actor Jamie Foxx, the 60-second spot is set on a darkened basketball court, lit only by Curry and his famous 0.4 second shot -- the quickest ever measured -- which is accompanied by fireworks every time he plays it. Foxx muses, "Change takes time. In the universe it takes eons. In this game it only takes a second. Or less."

Curry won the NBA's most valuable player award last season and led his team, the Golden State Warriors, to win its first NBA championship since 1975.The spot, directed by Henry-Alex Rubin through Smuggler, features Under Armour's "Iron Sharpens Iron" Curry Two shoe, and is timed to coincide with the start of the new basketball season next week.

Droga5 has also created a series of gifs, each demonstrating a different explosive moment from the film.Curry also featured in the agency's "Rule Yourself" spot for Under Armour this summer, which illustrates that athletes are, quite literally, the sum of all their hard hours of training.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Oct 20, 2015
Droga5 New York
David Droga
Under Armour
Chief Creative Officer:
Ted Royer
Group Creative Director:
Tim Gordon
Senior Copywriter:
Ryan Raab
Senior Art Director:
Dan Kenneally
Craig Gerringer
Art Director:
Conner Tobiason
Chief Creative Officer:
SallyAnn Dale
Head of Broadcast Production:
Ben Davies
Broadcast Producer:
Rebecca Wilmer
Integrated Production Business Manager:
Librado Sanchez
Global Chief Strategy Officer:
Jonny Bauer
Head of Strategy:
Chet Gulland
Group Strategy Director:
Harry Roman
Junior Strategist:
Isaiah Brown
Senior Communications Strategist:
Hillary Heath
Group Account Director:
Julian Cheevers
Account Director:
Brian D'Entremont
Account Manager:
Josh Freeland
Associate Account Manager:
Scott Bubis
Senior Project Manager:
Courtney Kosup
Project Manager:
Monique Lavie
CEO & Founder:
Kevin Plank
Executive Vice President of Global Marketing:
Adam Peake
Senior Vice President of Global Brand Strategy:
Rick Anguilla
SVP, Global Brand Creative:
Steve Battista
Senior Vice President of Brand Marketing:
Adrienne Lofton
SVP, Business Development & Entertainment:
Todd Montesano
VP, Global Brand & Sports Marketing:
Peter Murray
VP, Creative & Design:
Brian Boring
Sr. Director, Strategic Partnerships & Entertainment:
Dre Wright
Creative Director, Story Development:
Jed Jecelin
Brand Basketball Director:
Tai Foster
Director of Sports Marketing:
Kris Stone
Brand Marketing Director of Campaign Integration:
Teresa Oles
Director of Creative Operations:
Eric Clemmer
Production Company:
Henry-Alex Rubin
Director of Photography:
David Devlin
Patrick Milling Smith
Brian Carmody
Executive Producer:
Lisa Tauscher
Executive Producer:
Drew Santarsiero
Head of Production:
Andrew Colón
Alex Waite
Stitch Editorial
Leo Scott
Assistant Editor:
Weston Cadwell
Executive Producer:
Mila Davis
The Mill
Fergus McCall
Post Production:
Senior Producer:
Christa Cox
Senior Producer:
Nicholas Dziekonski
VFX Supervisor / Lead Flame Artist:
Martin Lazaro
Leslie Chung
Hieu Phan
Venn Arts
Music Supervisor:
Jonathan Hecht
"Giants" by Tamer, Pusher Music
Sound Director:
Duotone Audio Post
Executive Producer:
Greg Tiefenbrun
Mixer/Sound Designer:
Andy Green

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.