Creativity

Under Armour: I Will Innovation

The future, as Under Armour sees it.

Published on Feb 20, 2013

Editor's Pick

Boxer Canelo Alvarez, basketball player Kemba Walker and baseball player Bryce Harper, along with tennis player Sloane Stephens all appear in Under Armour's "I Will Innovation" spot, directed by Andre Stringer at Reset. The global anthem promises to make all athletes better, one sporting innovation at a time -- from that which exists today, to a glimpse at what the future might hold.

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About

Credits

Date
Feb 20, 2013
Client:
Under Armour
Prod. Co.:
RESET
Director:
Andre Stringer

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