Under Armour: I Will Innovation

The future, as Under Armour sees it.

Published on Feb 20, 2013

Editor's Pick

Boxer Canelo Alvarez, basketball player Kemba Walker and baseball player Bryce Harper, along with tennis player Sloane Stephens all appear in Under Armour's "I Will Innovation" spot, directed by Andre Stringer at Reset. The global anthem promises to make all athletes better, one sporting innovation at a time -- from that which exists today, to a glimpse at what the future might hold.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Feb 20, 2013
Under Armour
Production Company:
Andre Stringer

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.