Under Armour: I Will Innovation

The future, as Under Armour sees it.

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Editor's Pick

Boxer Canelo Alvarez, basketball player Kemba Walker and baseball player Bryce Harper, along with tennis player Sloane Stephens all appear in Under Armour's "I Will Innovation" spot, directed by Andre Stringer at Reset. The global anthem promises to make all athletes better, one sporting innovation at a time -- from that which exists today, to a glimpse at what the future might hold.

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Feb 20, 2013
Under Armour
Prod. Co.:
Andre Stringer
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