Under Armour: OutRay Ray Lewis

Any dogs in the house?

Published on Sep 06, 2012

Editor's Pick

Ray Lewis' exuberant game chants are about as famous as his football skills, and instead of just practicing your own at home in front of the television, Under Armour is giving you the chance to Out Ray the man himself. A new microsite by the brand's internal agency Tight Shirt and Tool of North America lets you "re-create" Lewis' chants. The Ravens superstar will rate the performances, and users will also earn points through public voting. Winners get a flight out to Baltimore and a chance to meet Lewis and attend a game.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 06, 2012
Tight Shirt Productions
Under Armour
Senior Vice President of Creative:
Steve Battista
Creative Director:
Brian Boring
Art Director:
Sean Flanagan
Production Company:
Tool of North America
Interactive Director:
Jason Nickel
James Brown
Executive Producer:
Dustin Callif
Executive Producer:
Brian Latt
Executive Producer:
Oliver Fuselier

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.