Creativity

Under Armour: OutRay Ray Lewis

Any dogs in the house?

Published on Sep 06, 2012

Editor's Pick

Ray Lewis' exuberant game chants are about as famous as his football skills, and instead of just practicing your own at home in front of the television, Under Armour is giving you the chance to Out Ray the man himself. A new microsite by the brand's internal agency Tight Shirt and Tool of North America lets you "re-create" Lewis' chants. The Ravens superstar will rate the performances, and users will also earn points through public voting. Winners get a flight out to Baltimore and a chance to meet Lewis and attend a game.

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About

Credits

Date
Sep 06, 2012
Agency:
Tight Shirt Productions
Client:
Under Armour
SVP Creative:
Steve Battista
Creative Director:
Brian Boring
Art Director:
Sean Flanagan
Prod. Co.:
Tool of North America
Interactive Director:
Jason Nickel
Live Action Director:
James Brown
EP:
Dustin Callif
EP:
Brian Latt
EP:
Oliver Fuselier

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