Under Armour Unleashes an Army of Tom Bradys During NFL Season Opener

Patriots Quarterback is the Sum of All His Training

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Editor's Pick

Tonight during the 2015 NFL season opening game between the New England Patriots and the Pittsburgh Steelers, Under Armour unleashed an army of Tom Bradys in a new spot from the company's "Rule Yourself" campaign.

Created out of Droga5 and directed by Wally Pfister via Reset, the visually stunning ad depicts the Patriots quarterback in a grueling training session on the field -- only he's accompanied by what appears to be thousands of clones of himself, going through drill after drill after drill in unison. All throughout, a V.O. repeats, "Every single day." The point is, according to Under Armour, that great athletes are the sum of all their training.

The new spot follows a previous ad that depicted American Ballet Theatre Principal Dancer Misty Copeland, golf pro Jordan Spieth and NBA MVP Stephen Curry in similar fashion, rigorously practicing alongside their numerous doppelgangers.

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About

Credits
Date
Sep 10, 2015
Agency:
Droga5 New York
Client:
Under Armour
Director:
Wally Pfister
Creative Chairman:
David Droga
Chief Executive Officer:
Sarah Thompson
Chief Creative Officer:
Ted Royer
Creative Director:
Alexander Nowak
Creative Director:
Felix Richter
Copywriter:
Sergio Alonso
Art Director:
Sebastian Piacentini
Junior Art Director:
Max Friedman
Junior Art Director:
Vignesh Seshadri
Junior Copywriter:
Kathryn Kvas
Chief Creation Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Broadcast Producer:
Bill Berg
Associate Broadcast Producer:
Samuel Marx
Global Chief Strategy Officer:
Jonny Bauer
Head of Strategy:
Chet Gulland
Director:
Wally Pfister
Production Company:
RESET
Group Strategy Director:
Harry Roman
Senior Brand Strategist:
Candice Chen
Junior Strategist:
Isaiah Brown
Head of Communications Strategy:
Colleen Leddy
Communications Strategist:
Hillary Heath
Group Account Director:
Julian Cheevers
Account Director:
Brian D'Entremont
Account Manager:
Lucy Santilli
Associate Account Manager:
Scott Bubis
Project Manager:
Courtney Kosup
Project Manager:
Monique Lavie
CEO/Founder:
Kevin Plank
Exec VP, Global Marketing:
Adam Peake
SVP, Global Brand Creative:
Steve Battista
SVP, Global Brand Strategy:
Rick Anguilla
VP, Global Creative and Design:
Brian Boring
SVP, Global Brand Marketing:
Adrienne Lofton
Sr. Director, Global Brand Marketing:
Jasmine Maietta
Director, Integrated Campaign Planning/Global Operations:
Teresa Oles
VP, Media:
Steve Sommers
SVP Global Communications:
Diane Pelkey
Managing Director:
Dave Morrison
Executive Producer:
Jeff McDougall
Producer:
James Graves
Editorial Company:
Stitch
Editor:
Andy McGraw
Assistant Editor:
Vanessa Yuille
Executive Producer:
Mila Davis
Head of Production:
Meagen Carroll
Post Production Company:
The Mill
Sr. Exec Producer / Head of Production:
Sean Costelloe
Senior Producer:
Nirad Bugs Russell
VFX Supervisor / Joint Head of 2D:
Gavin Wellsman
VFX Supervisor / Lead Flame Artist:
Nathan Kane
Sound Mix:
Justine Cortale
Sound Mix:
David Papa
VFX Supervisor:
Wyatt Savarese
VFX Supervisor:
Hitesh Patel
Lead Flame:
Ilia Mokhtareizadeh
CG Massive:
Cole Clark
CG Massive:
Edward Hicks
CG Artist:
Katie Schiffer
CG Artist:
Corey Langelotti
CG Artist:
Eric Lane
Colorist:
Fergus McCall
Sound Design Company:
Q Department
Music Artist:
Philip Glass
Song Title:
Einstein on the Beach - "Knee Play 1"
Rearrangement:
Dunvagen Music Publishers
Sound Mix Company:
Sonic Union
Head of Art Production:
Cliff Lewis
Senior Art Producer:
Julia Menassa
Head of Print Studio:
Rob Lugo
Senior Print Producer:
Alyssa Dolman
Retouching Manager:
Michelle Leedy
Lead Retoucher:
John Ciambriello
Retoucher:
Peter Gibson
Retoucher:
Shari Alexander
Retoucher:
Jess Faller
Retoucher:
Natasha Kaser
Retoucher:
Anamari Setti
Retoucher:
Anthony Verducci
Retoucher:
Mike Vorrasi
Photographer:
Christian Weber
Print Production Company:
Joy Asbury Productions/Tommy Romersa

See more credits

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