Under Armour 'Multiplies' Misty Copeland, Stephen Curry and Jordan Spieth in Stunning Ad

Droga5 and Wally Pfister Get Literal in Illustrating Athletes' Hard Work

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Athletes are their own army, according to Under Armour's stunning new "Rule Yourself" campaign, created out of Droga5 and directed by Academy Award-winning DP/Director Wally Pfister of Reset. An anthem ad depicts American Ballet Theatre Principal Dancer Misty Copeland, NBA MVP Stephen Curry and two-time golf major champ Jordan Spieth in mesmerizing multiples, appearing as beautiful, perfectly calibrated armies of clones as they rigorously practice and train in their respective sports.

The images and campaign tag of "Rule Yourself" are meant to illustrate, quite literally, that top athletes, on game day, are the sum of all their hard hours of training, explained Under Armour EVP-Global Marketing Adam Peake in a statement. "Under Armour provides the footwear, apparel and equipment the athlete needs to push through a tough workout. But we also want to give them that extra inspiration to improve everyday, to keep building their inner army, and to stay focused on success even when the going gets tough."

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Aug 24, 2015
Droga5 New York
Under Armour
Wally Pfister
Creative Chairman:
David Droga
Chief Executive Officer:
Sarah Thompson
Chief Creative Officer:
Ted Royer
Creative Director:
Alexander Nowak
Creative Director:
Felix Richter
Sergio Alonso
Art Director:
Sebastian Piacentini
Junior Art Director:
Max Friedman
Junior Art Director:
Vignesh Seshadri
Junior Copywriter:
Kathryn Kvas
Chief Creation Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Broadcast Producer:
Bill Berg
Associate Broadcast Producer:
Samuel Marx
Global Chief Strategy Officer:
Jonny Bauer
Head of Strategy:
Chet Gulland
Group Strategy Director:
Harry Roman
Senior Brand Strategist:
Candice Chen
Junior Strategist:
Isaiah Brown
Head of Communications Strategy:
Colleen Leddy
Communications Strategist:
Hillary Heath
Group Account Director:
Julian Cheevers
Account Director:
Brian D'Entremont
Account Manager:
Lucy Santilli
Associate Account Manager:
Scott Bubis
Project Manager:
Courtney Kosup
Project Manager:
Monique Lavie
Kevin Plank
Exec VP, Global Marketing:
Adam Peake
SVP, Global Brand Creative:
Steve Battista
SVP, Global Brand Strategy:
Rick Anguilla
VP, Global Creative and Design:
Brian Boring
SVP, Global Brand Marketing:
Adrienne Lofton
Sr. Director, Global Brand Marketing:
Jasmine Maietta
Director, Integrated Campaign Planning/Global Operations:
Teresa Oles
VP, Media:
Steve Sommers
SVP Global Communications:
Diane Pelkey
Production Company:
Managing Director:
Dave Morrison
Executive Producer:
Jeff McDougall
James Graves
Editorial Company:
Andy McGraw
Assistant Editor:
Vanessa Yuille
Executive Producer:
Mila Davis
Head of Production:
Meagen Carroll
Post Production Company:
The Mill
Sr. Exec Producer / Head of Production:
Sean Costelloe
Senior Producer:
Nirad Bugs Russell
VFX Supervisor / Joint Head of 2D:
Gavin Wellsman
VFX Supervisor / Lead Flame Artist:
Nathan Kane
Sound Mix:
Justine Cortale
Sound Mix:
David Papa
VFX Supervisor:
Wyatt Savarese
VFX Supervisor:
Hitesh Patel
Lead Flame:
Ilia Mokhtareizadeh
CG Massive:
Cole Clark
CG Massive:
Edward Hicks
CG Artist:
Katie Schiffer
CG Artist:
Corey Langelotti
CG Artist:
Eric Lane
Fergus McCall
Sound Design Company:
Q Department
Music Artist:
Philip Glass
Song Title:
Einstein on the Beach - "Knee Play 1"
Dunvagen Music Publishers
Sound Mix Company:
Sonic Union
Head of Art Production:
Cliff Lewis
Senior Art Producer:
Julia Menassa
Head of Print Studio:
Rob Lugo
Senior Print Producer:
Alyssa Dolman
Retouching Manager:
Michelle Leedy
Lead Retoucher:
John Ciambriello
Peter Gibson
Shari Alexander
Jess Faller
Natasha Kaser
Anamari Setti
Anthony Verducci
Mike Vorrasi
Christian Weber
Print Production Company:
Joy Asbury Productions/Tommy Romersa

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