Under Armour Releases Stirring Tribute to NBA Star Stephen Curry

Bill Russell Narrates Spot Marking Curry's Kia MVP Award

Published on May 06, 2015

Editor's Pick

To mark Stephen Curry's 2014-15 Kia NBA Most Valuable Player Award, Under Armour released this ad narrated by NBA legend Bill Russell chronicling the player's determination and commitment to the game. As we watch Curry practicing, Russell recounts the credo of a stonecutter who hammers away at a rock, not knowing when, but believing his hammer will eventually split it open. The powerful narration ends just as Curry scores. Droga5 New York created the spot.

Under Armour is also releasing a special colorway of the Curry One basketball shoe online and at selected retailers in June.

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May 06, 2015
Droga5 New York
David Droga
Under Armour
Chief Creative Officer:
Ted Royer
Executive Creative Director:
Kevin Brady
Chris Colliton
Art Director:
Kevin Weir
Chief Creative Officer:
Sally-Ann Dale
Executive Producer:
Ben Davies
Rebecca Wilmer
Global Chief Strategy Officer:
Jonny Bauer
Head of Strategy:
Chet Gulland
Group Strategy Director:
Harry Roman
Brand Strategist:
Candice Chen
Head of Communications Strategy:
Colleen Leddy
Communications Strategist:
Hillary Heath
Global CEO:
Sarah Thompson
Group Account Director:
Julian Cheevers
Account Director:
Brian d'Entremont
Account Manager:
Lucy Santilli
Associate Account Manager:
Scott Bubis
Kevin Plank
Executive Vice President of Global Marketing:
Adam Peake
Senior Vice President of Brand Creative:
Steve Battista
Senior Vice President of Brand Strategy:
Rick Anguilla
VP, Creative and Design:
Brian Boring
VP, Global Brand and Sports Marketing:
Peter Murray
Director of Sports Marketing:
Kris Stone
Creative Director:
Jed Jecelin
Director of Global Communications:
Tai Foster
Goodpenny TV
John Marinis
Assistant Editor:
Maria Celeste Garrahan
Executive Producer:
Rasha Clark
Ryan Gaul
Post Production:
Goodpenny TV
Goodpenny TV
David Wolfert
Sound Director:
Sugar Box
Lee Salevan

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