Under Armour Releases Stirring Tribute to NBA Star Stephen Curry

Bill Russell Narrates Spot Marking Curry's Kia MVP Award

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To mark Stephen Curry's 2014-15 Kia NBA Most Valuable Player Award, Under Armour released this ad narrated by NBA legend Bill Russell chronicling the player's determination and commitment to the game. As we watch Curry practicing, Russell recounts the credo of a stonecutter who hammers away at a rock, not knowing when, but believing his hammer will eventually split it open. The powerful narration ends just as Curry scores. Droga5 New York created the spot.

Under Armour is also releasing a special colorway of the Curry One basketball shoe online and at selected retailers in June.

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About

Credits
Date
May 06, 2015
Agency:
Droga5 New York
Client:
Under Armour
Creative Chairman:
David Droga
CCO:
Ted Royer
Executive Creative Director:
Kevin Brady
Copywriter:
Chris Colliton
Art Director:
Kevin Weir
Chief Creation Officer:
Sally-Ann Dale
Executive Producer:
Ben Davies
Producer:
Rebecca Wilmer
Global Chief Strategy Officer:
Jonny Bauer
Head of Strategy:
Chet Gulland
Group Strategy Director:
Harry Roman
Brand Strategist:
Candice Chen
Head of Communications Strategy:
Colleen Leddy
Communication Strategist:
Hillary Heath
Global CEO:
Sarah Thompson
Group Account Director:
Julian Cheevers
Account Director:
Brian d'Entremont
Account Manager:
Lucy Santilli
Associate Account Manager:
Scott Bubis
CEO/Founder:
Kevin Plank
Exec VP, Global Marketing:
Adam Peake
SVP, Brand Creative:
Steve Battista
SVP, Brand Strategy:
Rick Anguilla
VP, Creative and Design:
Brian Boring
VP, Global Brand and Sports Marketing:
Peter Murray
Director of Sports Marketing, Basketball:
Kris Stone
Creative Director:
Jed Jecelin
Director, Global Communications:
Tai Foster
Editorial:
Goodpenny TV
Editor:
John Marinis
Assistant Editor:
Maria Celeste Garrahan
Executive Producer:
Rasha Clark
Producer:
Ryan Gaul
Post Production:
Goodpenny TV
Music:
Goodpenny TV
Composer:
David Wolfert
Sound:
Sugar Box
Mixer:
Lee Salevan

See more credits

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