NFC Tech lets subway riders download book chapters from posters

Miami Ad School proposal would promote the New York Public Library

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To promote the New York Public Library, Miami Ad School students Keri Tan, Max Pilwat and Ferdi Rodriguez conceptualized a "virtual bookshelf" that subway passengers could access by swiping their phone against a poster. The idea is that people could scan codes using near-field communication technology, to download 10-page-long samples of new book releases or bestsellers. When they emerge above ground, they will get a reminder that they can finish reading the book by visiting the Library.

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About

Credits
Date
Mar 12, 2013
Agency:
Miami Ad School
Art Director:
Keri Tan
Client:
Underground Library
Art Director:
Max Pilwat
Copywriter:
Ferdi Rodriguez
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Category
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