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Undisclosed: #UndergroundPuzzle

You put it together.

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Today, Johannes Leonardo is sending New Yorkers on a hunt in a new campaign for an undisclosed client. The agency has created 40 unique posters, placed in subway stations throughout lower Manhattan and Brooklyn. Each poster discloses one piece of a puzzle, which passersby are encouraged to snap up with their mobile phones and piece together to discover an explicit image that, if shown in its entirety, would surely have mainstream media wielding their censor bars.

The completed puzzle will also reveal the mysterious patron of the piece-together campaign. Participants in the puzzle game can check for updates and post their own on Twitter via #undergroundpuzzle. The agency expects the campaign to run for about a month, or until game players have completed the mysterious image. Check out more of the campaign posters below.

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About

Credits
Date
Mar 30, 2010
Agency:
Johannes Leonardo
Chief Creative Officer:
Jan Jacobs
Client:
Undisclosed
Chief Creative Officer:
Leo Premutico
Executive Creative Director:
Jan Jacobs
Executive Creative Director:
Leo Premutico
Art Director:
Ferdinando Verderi
Designer:
Ferdinando Verderi
Art Director:
Emmie Nostitz
Designer:
Emmie Nostitz
Agency Producer:
Matthew Mattingly
Agency Producer:
Frederique Nahmani
Photographer:
Tom Hines
Post Production:
Tom Hines
Production Design:
Jesse Kaufman
Stylist:
Anna Maria
Category
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